Rob Endelman is a chef who, in addition to teaching cooking technique, empowers people with the knowledge to make better choices when it comes to buying and preparing food.
Chef Rob believes that a lack of awareness about our industrial food supply has contributed to the increase in modern diseases such as obesity, cancers and food allergies. By having people understand, identify and avoid hormones, antibiotics, pesticides and synthetic additives, Chef Rob helps people feel and live better.
After ten years as a trader at Merrill Lynch, Chef Rob enrolled in the Institute of Culinary Education’s career culinary program to pursue his passion full time. He quickly discovered that most of his friends knew little about the food they were eating and were intimidated in the kitchen, which resulted in poor eating habits. Seeing an opportunity to help people, Chef Rob founded
Cook with Class in New York City in 2004.
In keeping with his philosophy of food, Chef Rob grows his own vegetables, which has given him a distinct appreciation for the genesis of our food supply. Chef Rob also shares his knowledge of food, cooking and nutrition daily on his blog,
www.thedelicioustruthblog.com.